FORTE CULTURA - Social Media Concept EN

Social Media Concept for fortified heritage 3 Concept to implement social networking for significant improving of communication to fortress heritage, to increase the publicity, to contact and mobilise new target groups Contents 1 Introduction ...........................................................................................................................4 2 Conceptual Foundations .......................................................................................................5 2.1 Definition................................................................................................................................5 2.2 Social Media: An Overview...................................................................................................5 2.3 Risks and opportunities in dealing with Social Media .........................................................6 2.4 Social Media and the Fortified Heritage ...............................................................................8 3 Social Media Strategy .........................................................................................................10 3.1 Analysis................................................................................................................................10 3.2 Objectives ............................................................................................................................11 3.3 Target Groups......................................................................................................................12 3.4 Content ................................................................................................................................13 3.5 Management and Control ...................................................................................................13 3.6 Evaluation ............................................................................................................................13 4 Social Media: The Example of Facebook ...........................................................................15 4.1 Introduction .........................................................................................................................15 4.2 Own Fanpage ......................................................................................................................15 4.3 Construction of a Fan Base.................................................................................................16 5 Summary..............................................................................................................................19 5.1 About FORTE CULTURA® ..................................................................................................19 5.2 About the European Fortress Tourism and Fortress Marketing Network .........................19