FORTE CULTURA - Social Media Concept EN

Social Media Concept for fortified heritage 18 Marketing for your Facebook fan page With a good fan page and if you follow the tips in the previous chapters, you can build up over time a considerable follower base. If you want it to happen faster, you can also put money into the Facebook marketing. This way you can reach the number of 1,000 fans, which is considered the most difficult. Facebook has its own advertising system. This allows you to run ads targeted to Facebook users for which the topic of your fan page is relevant, but are still not your followers. Facebook adver- tisement is paid for each click on the ad. Prices vary, and the proportion of clicking users that actually become fans, is also different. Tests have shown that about 1 euro per fan is a realistic price if your fanpage contains exciting content and offers. Conclusion The use of a Facebook fan page can have a quick and lasting impact on the reputation and busi- ness of your fortress. However, it does not happen automatically and requires a lot of work. It is not enough to visit and update your page once a month. The work on the site must be one of your daily routines. Better yet, you have a manager who takes care of all aspects of social media marketing in accor- dance marketing strategy. If you do not have resources to solve this problem yourself, it pays to hire an agency. A strong fan base secures at best a growing awareness, constant income and a steady increase to your product quality.