FORTE CULTURA - Social Media Concept EN

Social Media Concept for fortified heritage 16 4.3 C ONSTRUCTION OF A F AN B ASE The most difficult thing is to get the first followers for your fan page. As administrator of a Facebook fan page, you can only directly invite followers, if they belong to the friends of your personal Facebook profile. You can find your personal friends list on the left side in the "people". Click each "Invite" and your friend will receive a message with a request to “like” your fanpage. The more friends you have, the more followers you can invite. In addition, you can also invite people who are not on Facebook and might be interested in your content over www.facebook.com/invite.php. Write to them and ask them to become friends and then followers. Alternatively, you can select "+ Find friends" under the friend suggestions that are offered to you by Facebook. Or you can use the search feature of Facebook and click on matching candidates to "friend + / add". If your friendship request has been confirmed, you can ask the new friends again to be followers of your fan page. Strangers can only be reached through exciting content and added value. Followers who find your posts interesting, will share them. This increases your reach and gives you access to other followers. Each time a user clicks the “like” button on your fanpage, this information will appear on the newsfeed of the user's friends and will include a link to your fan page. This means that the entire circle of friends learns about your fan page and can become followers. How to get over 100 followers on your fan page Experience shows that from 100 followers your fan page creates its own dynamics. The follow- ers post their own content on the page, share experiences and recommendations. The number of contacts achievable increases noticeably, this increases the chance to win new followers. In order to make your followers loyal, keep them coming back, and most of all share your fan page and spread it among their friends, you must publish targeted and relevant content regularly. The interval of "regularity" depends on your strategy, your time resources and the information needs of your particular target group. Find the right level. Daily inconsequential posts carry as little success as a qualitatively good contribution once every quarter year. Publish new messages, images, videos and links. Ask for the opinions of your followers on se- lected topics, ask for photos and visitor reports. Careful not to lose sight of your strategy, stick to your target audiences and goals and above all stay authentic. No fear of negative contributions! On the contrary, answer to these and show you that you have opinions and suggestions of your followers at heart. If you were able to implement proposals or eliminate problems, ask your critics to confirm it. In this way you create confidence, a strong fan base and additionally improve the quality of your product. When you post, you should post in the name of your fan page. To do this you click again on the right side of the menu bar of Facebook on the small arrow. Select "Use Facebook as" your fan-