FORTE CULTURA - Social Media Concept EN

Social Media Concept for fortified heritage 15 4 S OCIAL M EDIA : T HE E XAMPLE OF F ACEBOOK 4.1 I NTRODUCTION Facebook currently has around 1.3 billion users worldwide and is by far the leading social media channel. It stands to reason that you want to reach your target audience there or are already do- ing it. The next chapter deals without judgement with the basics of Facebook, from opening an account to posting paid advertisements. 4.2 O WN F ANPAGE A new Facebook fan page can be created quickly. Log on to your personal Facebook account. Then click on the small arrow on the far right in the Facebook menu bar in the header and select "Create Page". Now you will be asked to select a category. For forts there is the category "Local business or place". Only in that category there are reason- able choices. - Arts / Entertainment / Nightlife - Museum / Art Gallery - Public Places - Attractions / Activities - Sports / Recreation / Activities Landmarks After you have selected the category, you should complete all other required information truth- fully. With the button "Get Started" your fan page is now created. You are already set as adminis- trator here, but more administrators may be invited and enabled at any time. Before you publish something on your page or go on the hunt for your first followers, you should familiarize yourself with the settings of the Facebook page. In Germany, for example, there is a requirement to use real contact information of your company. You risk expensive fines if you fail to do. Under Settings, in the "Page Info", you can make the necessary entries. Also in the "Page Info", you can give your fan page a catchy name, which also acts as an Internet address. Your followers can reach you in the future under www.facebook.com/YourName , even without their own Facebook account. Think the name through, as later changes will certainly cost you some followers. For all other settings consult Facebook help section, forums or possibly professional help to set up and manage your page.