FORTE CULTURA E-Marketing-Guide

Guideline for effective e-marketing for fortified heritage 26 Do your homework here! Just because a potential customer clicks on your advertisement on the Internet, does not mean that he makes a purchase. Everyone who comes to your website, no matter where from, must feel immediately comfortable and must be able to discover added value straight away. Make sure you have a user-friendly way to guide your visitor to from an ad to a sale in your web shop. Checklist - Affiliate Marketing Have you chosen a suitable partner network or even built one yourself? Have you created a wide variety of advertising media with different layouts and sizes? Does the content of your banners fit to your audience? Do you maintain contact with your affiliate partners regularly? Are there appropriate landing pages for your advertising material? Do you check the delivery of your banners? Do you check and optimize the results of your campaigns regularly?